GolfLogix and Garmin Enter Consumer Handheld GPS Golf Market
“Golf GPS is in the early growth stages and there is a tremendous opportunity for GolfLogix GPS to capture the leadership position in this market,” said Mike Hedge, ForeFront President and CEO. “Garmin technology is recognized as powering the most accurate GPS devices in the world. Garmin is the known leader in the general aviation and consumer GPS markets…and, with the introduction of the GolfLogix GPS, it will soon be known as the leader in golf.”
Through its exclusive distribution agreement with ForeFront, GolfLogix GPS will be offered to and available from all leading golf course, golf specialty and sporting goods outlets utilizing Forefront’s more than 10,000 retail points of sale. Forefront is supporting the GolfLogix GPS product launch with over 75 salespeople, in-store merchandising, retail sales training, and a customized point of purchase program with countertop displays and take-away product brochures.
GolfLogix, Inc. has an exclusive agreement to utilize their proprietary golf software on Garmin’s popular eTrex line of GPS receivers. Features of the product include:
• automatic scrolling to next hazard or green;
• no buttons to push during play;
• large, easy-to-read screen for all-weather conditions; and
• completely waterproof and shockproof construction.
With a suggested retail of $349, GolfLogix will offer access to thousands of golf facilities around the world with the most competitive subscription prices in the industry. As part of the launch, consumers will receive one free course download with their purchase.
About GolfLogix, Inc.
GolfLogix, Inc. is a privately held company based in Scottsdale, Arizona. Founded in 1999, GolfLogix, Inc. is dedicated to offering technology-based solutions designed to improve individual golfer’s performance and assist the golf industry with accurate unprecedented information. GolfLogix holds a patent on the use of an individual GPS device to collect a golfer’s performance data on the golf course with computerized analysis of the golfer’s performance data after the round. For more information and downloadable photos, visit http://www.golflogix.com/.
About Garmin International Inc.
Garmin International Inc. is a member of the Garmin Ltd. (Nasdaq: GRMN) group of companies, which designs and manufactures navigation, communication and information devices - most of which are enabled by GPS technology. Garmin is a leader in the general aviation and consumer GPS markets and its products serve aviation, marine, outdoor recreation, automotive, wireless and OEM applications. Garmin Ltd. is incorporated in the Cayman Islands, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin's virtual pressroom at www.garmin.com/pressroom or contact the Media Relations department at 913-397-8200. Anticipated product availability dates are based on management's current expectations and are not guaranteed.
About ForefrontForeFront
Holdings, Inc (OTCBB: FOFH), formerly Datrek Miller International, is a leading supplier of golf accessory products and services. The company and its subsidiaries have been designing, manufacturing, and marketing premium quality golf accessory products since 1907. ForeFront owns the Burton Golf, Datrek, Devant Sport Towels, Miller Golf and Sir Christopher Hatton brands and has licensing and/or distribution agreements with the NCAA, NFL/Wilson Sporting Goods, PGA TOUR, Champions Tour, LPGA, Nationwide Tour, Ryder Cup, Suunto, Top of the World Headwear and Rob Akins Golf. ForeFront services over 10,000 points of sale through multiple distribution channels offering a wide selection of products and value-added services. More information and a complete product catalog can be found at www.forefrontgolf.com. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
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